The photograph above was taken earlier this year at a training session in Kapisa, Afghanistan, introducing community leaders and elders to how they can interact with and benefit from a new Ushahidi instance developed to track the status of water wells all over the country. There are a couple interesting points to note:
- It's outside.
- There's no technology.
- Structured information is actionable information. Bringing your Ushahidi instance online immediately to get information as quickly as possible might be essential during times of crisis and manageable if you have volunteers like the Standby Task Force (SBTF). However, when you have a small team and the need to deliver only actionable information to contractors, asking the right questions of what's required goes a long way in removing the burden of inefficiency around processing unstructured information (what you will most likely receive using SMS or social media channels).
- Working with existing teams, not around them. Rather than bring the Ushahidi platform to the SWSS team and demand that they learn a whole new system, we asked their team what they were already working with to store contractor data. It was Microsoft Access. Using George Chamales' excellent Data Fusion plugin, we created the means for them to continue working how they were and, every week or so, import a new version of the data that would update the website. It minimized the training requirements and dramatically increased in-country support for the project.
- Return value. Having a strategy to return immediate, consistent value to the community is a critical step for any successful deployment. Before you enter meetings about how the technology is going to change lives, but sure you can answer how the platform is going to bring value back to the community every month, every week, and, if possible, every day.
- Consider all possible outgoing channels. Part of returning value is evaluating the best means to communicate with those communities independently of how your information was received. For us, this meant not trying to get information back out through an automated system (IVR, SMS, etc.) but having SWSS team members personally call community leaders and contractors to facilitate the process of repairing their wells.
- Investigate and apply the right incentives. When we started this program, the incentive strategy was, in broad terms, providing USAID the means to empower communities to contribute and improve the process by which wells are repaired and clean water is more quickly and consistently available. While that was certainly a major benefit, it didn't also hurt to consider the financial savings on USAID's end in streamlining operations along with the individual incentives of giving back phone credits to those who reported damaged wells.